Privacy Policy

Overview

At Firebush, we are committed to protecting your privacy and safeguarding your personal information. We respect the trust you place in us whenever you visit our website, create an account, make a purchase, contact our customer support team, or otherwise interact with us.

This Privacy Policy explains how Firebush collects, uses, stores, shares, and protects your personal information when you use our website, services, or communicate with us through any available channels, including email, telephone, social media, or other customer support platforms.

By accessing or using our website and services, you acknowledge that your personal information will be processed in accordance with this Privacy Policy and our Terms & Conditions. We encourage you to read this Privacy Policy carefully to understand how we handle your information and the choices available to you regarding your personal data.

Your Consent to the Collection and Use of Personal Information

Firebush may collect personal information that you voluntarily provide to us, including your name, shipping and billing address, telephone number, email address, payment-related information, and account details. We may also collect certain technical, transactional, and usage information, such as your IP address, browser type, device information, operating system, referral source, pages visited, purchase history, and other information collected through cookies and similar technologies ("Personal Information").

We maintain appropriate administrative, technical, and organizational safeguards designed to protect your Personal Information against unauthorized access, disclosure, alteration, or destruction. Your Personal Information is stored securely and handled in accordance with this Privacy Policy and, where applicable, the Kingdom of Saudi Arabia's Personal Data Protection Law ("PDPL") and its implementing regulations.

By accessing or using our website, creating an account, placing an order, or otherwise communicating with Firebush through any of our available channels, you acknowledge and agree to the collection, use, storage, processing, and, where necessary, transfer of your Personal Information in accordance with this Privacy Policy. If you do not agree with this Privacy Policy, you should discontinue using our website and services. If you have any questions regarding this Privacy Policy or the way your Personal Information is handled, please contact us at info@firebush.com.

We do not sell your Personal Information to third parties.

However, we may share your Personal Information where necessary with:

• Our payment service providers for the purpose of securely processing payments.
• Shipping, logistics, warehousing, and fulfillment partners responsible for delivering your orders, processing returns, or providing related services.
• Technology service providers that assist us in operating, maintaining, securing, and improving our website, systems, and customer experience.
• Marketing, analytics, and communications providers that help us measure website performance, understand customer behavior, and deliver relevant communications where permitted by law.
• Professional advisers, including legal, accounting, auditing, or insurance advisers, where disclosure is necessary for legitimate business purposes.
• Government authorities, regulatory bodies, courts, or law enforcement agencies where disclosure is required by applicable law, legal process, or to protect our legal rights, customers, or property.
• Any purchaser, investor, successor, or other party involved in a merger, acquisition, restructuring, financing, or sale of all or part of Firebush's business or assets, subject to appropriate confidentiality obligations.

We retain your Personal Information only for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with applicable legal and regulatory obligations, resolve disputes, enforce our agreements, and protect our legitimate business interests. When your Personal Information is no longer required, it will be securely deleted, anonymized, or otherwise disposed of in accordance with applicable law.

Depending on your country of residence and the location of our service providers, your Personal Information may be processed or transferred to countries outside your country of residence. Whenever such transfers occur, Firebush will take appropriate measures to ensure that your Personal Information continues to receive an adequate level of protection in accordance with applicable data protection laws, including the PDPL's requirements for cross-border data transfers.

Subject to applicable law, you may have the right to:

• Request access to the Personal Information we hold about you.
• Request correction of inaccurate or incomplete Personal Information.
• Request deletion of your Personal Information where legally applicable.
• Request that we restrict or limit the processing of your Personal Information.
• Object to certain types of processing of your Personal Information.
• Withdraw your consent where processing is based on consent, without affecting the lawfulness of processing carried out before such withdrawal.
• Request a copy of your Personal Information in a portable format where applicable.
• Lodge a complaint with the Saudi Data & AI Authority (SDAIA) if you believe your Personal Information has been processed in violation of applicable law.

Before fulfilling certain requests relating to your Personal Information, we may require you to verify your identity to help protect your privacy and the security of your information.

Social Login Information

If you choose to sign in to your Firebush account using a supported third-party authentication provider (such as Google, Apple, or other available login services), we may receive certain information associated with your account, subject to the permissions you authorize.

This information may include:

• Name, which is used to identify your account and personalize your experience.
• Email address, which is used to manage your account, process orders, communicate with you regarding your purchases, respond to customer support requests, and, where you have opted in, send marketing communications.
• Profile picture, which may be displayed within your account. Where possible, we reference your profile image directly from the authentication provider rather than permanently storing it on our systems.
• Unique account identifier, which is used solely to authenticate your account and securely associate your social login with your Firebush account.

If you wish to disconnect a social login or request the deletion of information associated with it, you may contact our Customer Support team at info@firebush.com. Requests will be processed within a reasonable period and in accordance with applicable law.

Cookies

Like most modern websites, Firebush uses cookies and similar technologies to improve website functionality, enhance your browsing experience, analyze website performance, and personalize certain features.

Cookies are small text files that are placed on your computer, tablet, mobile device, or other internet-enabled device when you visit our website.

We use the following categories of cookies:

Essential Cookies

These cookies are necessary for the operation of our website and enable core functionality, including:

• Maintaining your login session.
• Remembering items in your shopping bag.
• Processing purchases securely.
• Preserving information as you move between pages.
• Protecting against fraudulent activity and maintaining website security.

Without these cookies, certain features of the website may not function properly.

Functional Cookies

These cookies remember your preferences to provide a more personalized experience, including:

• Language and regional preferences.
• Currency selection.
• Saved account preferences.
• Other settings that improve usability.

Analytics Cookies

These cookies help us understand how visitors use our website by collecting aggregated and anonymous information, including:

• Pages visited.
• Time spent on the website.
• Navigation behavior.
• Device and browser information.
• Website performance metrics.

This information helps us improve our website, products, and services.

Advertising Cookies

Where permitted by applicable law, we and our advertising partners may use cookies to display advertisements that are more relevant to your interests and to measure the effectiveness of our marketing campaigns.

Some cookies may be placed by trusted third-party service providers that assist us with analytics, advertising, payment processing, website functionality, or customer support. These third parties process information in accordance with their own privacy policies.

Most web browsers automatically accept cookies; however, you can choose to disable or manage cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality and performance of our website, and some features may no longer be available.

For more information about managing cookies, please refer to your browser's documentation or help resources.

Our website may contain links to third-party websites or services. Firebush is not responsible for the privacy practices, content, or policies of those external websites, and we encourage you to review their respective privacy policies before providing any personal information.

Protection of Personal Information

Firebush is committed to protecting your Personal Information by implementing appropriate administrative, technical, and organizational security measures designed to safeguard it against unauthorized access, disclosure, alteration, loss, misuse, or destruction.

We store Personal Information using secure systems and take commercially reasonable steps to maintain its confidentiality and integrity throughout its lifecycle. Access to Personal Information is limited to authorized personnel, service providers, and partners who require such access to perform their duties and who are subject to appropriate confidentiality and security obligations.

While we continually work to protect your Personal Information, no method of transmitting information over the internet or storing electronic data can be guaranteed to be completely secure. Accordingly, although we employ industry-standard security measures, Firebush cannot guarantee the absolute security of information transmitted to or from our website, and any transmission is made at your own risk.

Children's Privacy

Our website and services are not directed at children, and we do not knowingly collect Personal Information from individuals under the age of 18 without the consent of a parent or legal guardian. If we become aware that we have inadvertently collected Personal Information from a child without appropriate consent, we will take reasonable steps to delete that information. If you believe we may hold information about a minor, please contact us at info@firebush.com.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, technology, legal requirements, or the services we provide.

Any revisions will become effective immediately upon publication on this page unless otherwise stated. Your continued use of our website or services after any changes have been posted constitutes your acceptance of the updated Privacy Policy. We encourage you to review this Privacy Policy periodically to remain informed about how we collect, use, and protect your Personal Information.

Third-Party Websites

Our website may contain links to third-party websites, applications, or services that are not owned or controlled by Firebush.

We are not responsible for the privacy practices, security measures, content, or policies of any third-party websites or services. Your access to and use of such websites is entirely at your own risk, and we encourage you to review their respective privacy policies before providing any Personal Information.

Payment Information

Firebush does not store your complete credit or debit card details on our systems.

Payments are processed securely through trusted third-party payment providers that comply with applicable payment security standards, including the Payment Card Industry Data Security Standard (PCI DSS), where applicable.

We do not sell, rent, lease, or share your payment card information with third parties except as necessary to process your payment or as otherwise required by applicable law.

No Warranty

You acknowledge and agree that, while Firebush implements reasonable administrative, technical, and organizational measures to safeguard your Personal Information, no system, website, network, or method of electronic transmission or storage can be guaranteed to be completely secure.

Accordingly, Firebush makes no warranty, representation, or guarantee, whether express or implied, regarding the uninterrupted availability, absolute security, confidentiality, integrity, or effectiveness of any systems or security measures used to collect, process, store, transfer, or protect your Personal Information.

To the fullest extent permitted by applicable law, Firebush shall not be liable for any unauthorized access to, disclosure of, alteration of, loss of, or destruction of your Personal Information resulting from circumstances beyond our reasonable control, including but not limited to cyberattacks, malicious software, viruses, worms, distributed denial-of-service (DDoS) attacks, failures of telecommunications networks, failures of third-party service providers, or other events beyond our reasonable control.

Limitation of Liability

To the fullest extent permitted by applicable law, Firebush, together with its affiliates, directors, officers, employees, representatives, contractors, service providers, and agents, shall not be liable for any direct, indirect, incidental, special, exemplary, punitive, or consequential losses, damages, costs, expenses, or liabilities arising out of or relating to the collection, use, disclosure, processing, storage, transfer, or protection of your Personal Information, except where such liability cannot be excluded under applicable law.

Nothing in this Privacy Policy excludes or limits any liability that cannot legally be excluded or limited under the laws of the Kingdom of Saudi Arabia or any other applicable law.

Governing Law and Jurisdiction

This Privacy Policy shall be governed by and construed in accordance with the laws of the Kingdom of Saudi Arabia, including the Personal Data Protection Law and its implementing regulations.

Any dispute, claim, or legal proceeding arising out of or relating to this Privacy Policy, including the collection, processing, use, storage, or protection of your Personal Information, shall be subject to the exclusive jurisdiction of the competent courts of the Kingdom of Saudi Arabia.

Nothing in this Privacy Policy shall limit any rights or remedies that cannot be excluded under applicable law, including your right to lodge a complaint with the Saudi Data & AI Authority (SDAIA).

Firebush User-Generated Content (UGC) Terms & Privacy Notice

User-Generated Content Terms

By replying to our request with #YesFirebush, or by otherwise providing written confirmation through an official Firebush communication channel, you acknowledge that you have read and agree to these User-Generated Content Terms.

Grant of License

You retain ownership of your photographs, videos, captions, and other original content ("Content").

By granting Firebush permission to use your Content, you grant Firebush a non-exclusive, perpetual, irrevocable, worldwide, royalty-free, transferable, and sublicensable license to use, reproduce, copy, publish, display, distribute, transmit, adapt, crop, resize, edit, translate, format, digitize, create derivative works from, and otherwise use your Content, in whole or in part, for lawful commercial and non-commercial purposes.

This license includes, without limitation, use across:

• Firebush.com and any future websites;
• Mobile applications;
• Email marketing;
• Social media platforms;
• Digital advertising;
• Paid social media campaigns;
• Printed marketing materials;
• Lookbooks;
• Catalogues;
• Packaging;
• Retail displays;
• Events;
• Public relations materials;
• Press publications; and
• Any existing or future media, technologies, or marketing channels.

Firebush may use your Content together with other photographs, videos, graphics, text, branding elements, music, or creative materials, and may edit or adapt the Content to suit different formats or campaigns, provided such use does not materially misrepresent the original nature of your Content.

Nothing in these Terms transfers ownership of your intellectual property to Firebush. You remain the copyright owner of your Content.

Your Representations and Warranties

By granting Firebush permission to use your Content, you represent and warrant that:

• You are the creator or lawful owner of the Content, or otherwise have full authority to grant the rights described in these Terms.
• The Content does not infringe any copyright, trademark, privacy, publicity, moral, or other intellectual property rights belonging to any third party.
• Any identifiable person appearing in the Content has provided any permissions, releases, or consents required for Firebush to use the Content as described in these Terms.
• The Content does not violate any applicable law or regulation.
• The Content is not misleading, defamatory, unlawful, obscene, or otherwise inappropriate.

Compensation

You acknowledge that your permission is granted voluntarily.

Unless otherwise agreed in writing, Firebush is under no obligation to provide compensation, royalties, licensing fees, products, discounts, or any other form of payment in exchange for the use of your Content.

Username Attribution

Where appropriate, Firebush may display your public username, social media handle, or other publicly available account identifier together with your Content for attribution purposes.

Firebush is not obligated to credit you whenever your Content is used.

Artificial Intelligence and Creative Editing

Firebush may use industry-standard creative tools, including AI-assisted technologies, solely to enhance, resize, crop, format, optimize, or adapt your Content for publication across different marketing channels.

Firebush will not use your Content to create misleading representations or falsely imply statements or endorsements that you did not make.

Removal Requests

You may request that Firebush discontinue future use of your Content at any time by contacting info@firebush.com.

Upon verification of your request, Firebush will make commercially reasonable efforts to remove your Content from future digital marketing materials within a reasonable timeframe.

However, you acknowledge that:

• previously published social media posts may remain where removal is impractical;
• printed materials, catalogues, packaging, advertising campaigns, or other content already produced, distributed, or published prior to your request are not required to be withdrawn or recalled; and
• removal of Content does not revoke the license granted for uses made before your request.

Indemnification

You agree to indemnify and hold harmless Firebush, its directors, officers, employees, contractors, representatives, service providers, and affiliates against any claims, losses, liabilities, damages, costs, or expenses (including reasonable legal fees) arising out of or relating to:

• your breach of these Terms;
• your lack of authority to grant this license;
• any allegation that the Content infringes the rights of another person; or
• any inaccurate representation made by you under these Terms.

Governing Law

These User-Generated Content Terms shall be governed by and construed in accordance with the laws of the Kingdom of Saudi Arabia.

Any dispute arising from these Terms shall be subject to the exclusive jurisdiction of the competent courts of the Kingdom of Saudi Arabia.

Our Commitment to Privacy

Firebush respects your privacy and is committed to handling your personal information responsibly and transparently.

This Privacy Notice explains how we collect, use, and protect the personal information associated with user-generated content submitted to Firebush.

Data Controller

Firebush is the controller of the personal information collected under this Privacy Notice and is responsible for processing your information in accordance with applicable data protection laws.

For any privacy-related questions, please contact:

Firebush

Commercial Registration Number: 7005046383

Email: info@firebush.com

Why We Process Your Information

We process your personal information to:

• verify your permission to use your Content;
• publish user-generated content across Firebush marketing channels;
• attribute Content where appropriate;
• administer marketing campaigns;
• respond to requests relating to your Content; and
• comply with legal obligations.

Personal Information We Collect

Depending on the platform through which permission is granted, we may collect:

• your public social media username or handle;
• your name (where available);
• photographs;
• videos;
• captions or written content you submit;
• publicly available profile image; and
• records of your consent to these Terms.

Legal Basis for Processing

We process your information based on your consent and, where applicable, our legitimate business interests in promoting Firebush and our products through authentic customer content.

You are under no obligation to grant permission. If you choose not to do so, Firebush will simply not use your Content.

Sharing Your Information

Your information may be shared only with trusted service providers who assist Firebush in providing marketing, content management, cloud hosting, website operations, analytics, and related business services.

Firebush does not sell your personal information.

Data Retention

Because the license granted under these Terms is perpetual, Firebush may retain records of your consent and the associated Content for as long as reasonably necessary to demonstrate our legal rights, comply with legal obligations, resolve disputes, or maintain historical marketing records.

Your Rights

Subject to applicable law, you may have the right to:

• access your personal information;
• request correction of inaccurate information;
• request deletion of personal information where legally applicable;
• object to certain processing activities;
• request restriction of processing;
• withdraw your consent for future use of your Content; and
• lodge a complaint with the Saudi Data & AI Authority (SDAIA).

Withdrawal of consent does not affect any lawful use of your Content made before Firebush received your request.

Changes to this Privacy Notice

Firebush may update these User-Generated Content Terms and Privacy Notice from time to time.

The latest version will always be available on our website, and your continued participation following any updates constitutes acceptance of the revised Terms where permitted by applicable law.